GPA Debuts New Applications at a Successful Dscoop8

"Greg Kestler, GPA's Director of Technical Products, prepares to apply Ultra Digital® Heat Transfer Paper from the Dscoop8 conference guide to a t-shirt for an attendee."

GPA is pleased to have exhibited to a sold out crowd at Dscoop8 in Nashville, TN from February 21-23. GPA’s entire sales force was in attendance to reinforce relationships with existing customers, and to forge partnerships with new contacts.

GPA had the opportunity to showcase their diverse range of substrates in the Dscoop8 conference guide, which was printed exclusively on GPA’s Ultra Digital® substrates. It also included special tear-out printed on GPA’s Ultra Digital® Heat Transfer Paper. At least 400 attendees visited GPA’s booth to have their heat transfer applied to a t-shirt, and for a demonstration of how fast and easy the product is to use.

To help introduce their customers to new applications and open the door to profitable opportunities, GPA debuted a variety of new applications at the show. Among them were aprons and t-shirts printed on Ultra Digital® Heat Transfer Paper, baby and wedding announcements on DigiMag® PLUS Flexible Magnet Material, and product hang tags on Ultra Digital® Styrene.

GPA’s integrated “Rock it Out” campaign leading up to Dscoop8 was a success. It included an initial mailing with personalized “tour” posters, an integrated pURL and a follow-up “tour gear” kit. The campaign was designed to generate excitement around Dscoop8 in Music City and create a lasting impact for customers attending the show, as well as for those who could not attend.

“The energy and camaraderie at Dscoop is unlike any other tradeshow, and we are extremely honored to have been a part of it with our whole team. We hope we sparked some new ideas and showed our customers products that will help them advance their businesses in the coming year and beyond,” said Trina May, GPA’s Director of Marketing.