GPA, the market leader in substrate solutions for offset, digital, and wide format printing, announces that their first time exhibiting at GlobalShop was an overwhelming success. The show took place in Las Vegas from March 23-25, where GPA showcased creative possibilities for building and strengthening brands using unique substrates.
During the show, brand managers of well-known retail stores, agencies, designers, and marketing solutions providers who cater to the retail market segment were invigorated by the opportunities shown at GPA’s booth. GPA’s marketing and product experts consulted with attendees to match them to the right substrate for specific projects, and also to introduce other potential products that can help their brands make a powerful impression.
GPA gave GlobalShop attendees a firsthand look at cutting-edge substrates, including AlumiGraphics® GRIP and SMOOTH. This aluminum foil signage material was GPA’s most talked-about product at the show, which garnered attention for its ability to be easily applied to and removed from hard and textured surfaces – indoors and outdoors. For concrete and asphalt surfaces subjected to heavier wear, GPA gave a sneak preview of EnduraGraphics®, a new product similar to AlumiGraphics®, which can stand up to the weight and friction of vehicle traffic. Available from GPA later this spring, EnduraGraphics® is excellent for temporary parking lines, drive-thru graphics, and parking garage signage.
GPA’s other in-demand products at GlobalShop included ClingZ® statically charged film, Concept® wall and floor graphic substrates, and printable canvas material. While new products were popular, attendees were also introduced to a variety of uses for familiar materials that can open up new ways to promote or extend a brand. Because GPA offers unique and hard-to-find materials, attendees walked away with new avenues for creating marketing messages that get noticed.
“GPA and our products received an extremely positive response at our first GlobalShop, which reinforces the unique value we bring to the retail marketing community. We already have an established history serving this market, and it’s exciting to start a new chapter of possibilities. I look forward to watching our customers strengthen their brands and surpass their goals with the exclusive resources that GPA offers,” said Trina May, GPA’s Director of Marketing.