As Marketing Manager at GPA, Lisa helps advance the company by aligning strategic goals with marketing resources to help both GPA and its customers create growth. She strives to solidify GPA’s position as a world-class marketing organization while providing customers with innovative ways to remain on the cutting edge using GPA substrates.
Responsible for overseeing the day-to-day operations of the Marketing Department, Lisa collaborates with the Director of Marketing and manages personnel to develop and execute GPA’s marketing initiatives. She assists in the planning and implementation of marketing programs and campaigns, coordinates tradeshow activities, and leads the team responsible for coordinating new product launches. Lisa plays a vital role in the development and creation of GPA’s marketing materials, which includes catalogs, swatchbooks, application samples, press releases, email marketing, and social media.
Lisa also manages the Sample Department, which provides customers with an extensive selection of trial material and marketing collateral. She is driven by the desire to elevate GPA’s marketing to the highest level and is always on the lookout for exciting new ways to promote GPA’s products and services and bring value to GPA’s customers.
Under Lisa’s leadership, GPA implemented a successful marketing campaign in 2015 that provided targeted content to a select customer group to help them expand their businesses. She has been instrumental in helping GPA increase their market presence and expanding the support tools that GPA offers its customers.
Lisa’s career began at Taylor Corporation in 2005, where she served in Customer Support and Customer Development roles at their Midwest Call Center location. At the end of 2009, she went on become a Market Research Analyst for Label Works, one of Taylor Corporation’s subsidiary companies; she was then promoted to Marketing Supervisor. In 2013, Lisa joined the Bradford Group as an Assistant Marketing Manager, where she executed direct mail and email promotions, social media, and print media marketing. She joined GPA in 2014 in her current role.
Lisa graduated summa cum laude from Minnesota State University, Mankato with a Bachelors of Science degree in General Management.